7 Top stories of Digital Marketing strategies

In today’s online world, everything is Digitalized including marketingDigital marketing strategy example, No matter, whatever the product we are manufacturing or producing and also about either our company is big or small, all we need is marketing. Marketing is not promoting, it is all about communicating the right message to the right people via right channels. People nowadays searching through online means. Hence the best way is Digital Marketing. Since digital marketing is easy to start and monitor, less expensive than traditional marketing and more effective. Before, one wants to invest for digital marketing should know about the Digital Marketing Strategies. Let us all go through about the 7 top stories of Digital marketing strategies.

Before getting into the 7 strategies of digital marketing, we should know clearly about the two main segments of Digital Marketing. They are Search Engine Marketing and Social Media Marketing.

Search Engine Marketing help target audience to find, what they are looking for. Social Media Marketing help brands engage with the target audience. Companies can use Search and Social to gain visibility and engage with the audience using the right channels.

  1. Search Engine Optimization (SEO)

SEO is the main strategy of digital marketing and the majority of digital marketing investment solely go for SEO(Search Engine Optimization). SEO Tools to Improve Your Rankings, It is an effective way of digital marketing. SEO is a process of increasing traffic for the website so that it ranks high in the search engine results for keywords and phrases related to the product or business. More keywords usage and ranking results in the higher the rank of the website. Hence increasing the traffic for the particular website. Thereby making the targeted audience more familiar with website and business. Why we have to choose SEO

  • Most of the website searchers more likely to click for the first results.
  • Very few website searchers are advanced for the second-page results.
  1. Pay per Click Marketing (PPC)

PPC is a type of internet marketing, in this advertisers pay a fee, when every time one of their ads is clicked. Hence it is named as Pay per Click (PPC). In this advertisers are allowed to bid for ad posting in the search engine, by paying for a particular keyword. When someone searches the keyword which is related to the user’s business offering, in which we have already paid for the keyword, then the search engine automatically picked up our ad in the very top spot of the Google result page. When we paid for this digital marketing strategy and the searcher is clicking our ad, it redirects the user into our website.

Google ads are exclusive and most popularly using PPC advertising system in this world. For a successful PPC, the advertiser should have the idea for researching and selecting the right keywords. Then organizing the keywords into well-organized campaigns and ad words. Setting up landing pages that are optimized for conversions.

  1. Content Marketing

Content Marketing is also another digital marketing strategy these days. Content marketing is a combination of content and context. In this context means what one’s audience will consume and context defines a subject or objective of content. Content with a context gives us an overview of the advertisers business or product. Content marketing includes Text, Video, Image, and Audio. The main goal for content marketing is to provide valuable information to the targeted audience, increase the traffic of the website and generate conversions.

  1. E-Mail marketing

It is a technique if retaining the existing customers as well as gaining new customers. As a method of digital marketing strategies, it builds brand awareness, keeping the company product in mind and encouraging repeated purchases from the clients’ end. The main goal of email marketing is developing and refining campaigns and also growing customers by providing valuable information regarding the business or products. Email marketing can be achieved by sending effective and valuable emails to customers. Hence the effective email marketing strategy converts the one time buyer into regular and loyal customers. The advertiser should follow certain criteria’s before choosing email marketing as their strategy to develop their business.

  • Avoid spam filter
  • Remove inactive clients in order to make our list fresh
  • Perfect timing
  • Make subject line stand out
  • Optimize for mobile
  1. Social Media Marketing

As already mentioned formerly, social media marketing is a strategy which focuses on building brand awareness and increasing conversions.

Some of the most popular platforms for social media marketing strategy including

  • Facebook
  • Twitter
  • Instagram
  • Pinterest
  • LinkedIn
  • What’s app

In this method, marketing mainly focuses on brand awareness and conversions and also maintain the company’s reputation by providing informative and promotional content of a particular product with the users via various social media marketing platforms.

  1. Voice Search Optimization

Voice search optimization is one of the newest methods of digital marketing strategy, which the companies are adopted. In this method, the company optimizes existing and new website content for voice search. It includes Siri, Amazon Echo, etc. If a user searching a query via voice searches optimization, then the response will be featured snippet.

The main goal of the voice search optimization is to earn featured snippet for keywords relevant to the targeted audience or business.

  1. Video marketing

Like the above discussed digital marketing strategies, video marketing is also mainly focused on one company’s reach, growing the company’s revenue and expand its operation.

Some types of videos for video marketing

  • Informative
  • Instructional
  • Easy to understand
  • Announcement
  • Making of scenes
  • Event

Video marketing should contain a phrase or prompt content about a business when a targeted audience visits the videos. The main goal for video marketing is also brand awareness, increase the revenue for the company, conversion rates etc. The goals of the video marketing can be accomplished by the highly informative content and good quality videos.


Everyday technology is upgrading and we should prepare our self to go via updating technologies and use the current trends to compete with our competitors and also to survive in this digital world. Let’s all should read to welcome the constructive prospect of technology development by updating and adopting with the digital marketing strategies. The users are humbly requested to leave their feedback regarding the top stories of digital marketing and if you like to share with your pals.

SEO Expert Chennai offering a cost-effective solution for small, medium and large-Scale businesses for the last 7+ years to improve their website Search rankings.

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